Ken Blanchard and Truett S. Cathy, The Generosity Factor: Discover the Joy of Giving Your Time, Talent, and Treasure. Zondervan, 2002.
Referenced in: Giving and Financial Stewardship
LifeandLeadership.com Summary
Though not written exclusively to churches, church leaders will find this parable from two of America’s most noted entrepreneurs full of useful insights, anecdotes, and illustrations for their teaching and practice. Typical of Blanchard’s style, the book is brief and easy to read. They argue that the problem with many organizations, from churches to hospitals, is that the key players are out for themselves. Counter to this selfish intuition is the truth that real satisfaction and fulfillment is generosity, freely giving our four most valuable resources – time, talent, treasure, and touch.
From the Publisher
In the tradition of the mega-bestseller, The One Minute Manager, author Ken Blanchard and fast-food entrepreneur S. Truett Cathy (Chick-fil-A) create a parable that demonstrates the virtues of generosity, in contrast to selfishness and greed.
From the Back Cover
A modern day parable teaching the joy of generosity, service, and relationships
The Broker is a young man on the way up the corporate ladder who has found a niche for making money through high-tech investing. His imposing home, his chauffeur-driven limousine, his deep-sea fishing boat, and his rubbing shoulders with leading New York executives create the illusion of success, yet deep inside he is restless and feels insignificant. He reads an article about The Executive, the CEO of a very large and successful company, who claims the greatest joy in his life is his ability to give to others. This piques The Broker’s curiosity. He thinks he might get a competitive edge by meeting with The Executive.
The Broker is impressed by all the antique and collector automobiles in the first floor lobby of The Executive’s office building. “He must really worship cars,” he tells The Assistant. “Not at all,” The Assistant says. “He displays these extraordinary machines to inspire us—to remind us that each of us is unique.”
The Broker’s worldview continues to be shaken and turned upside down as he talks to The Executive and hears the principles that form his life. The Executive describes the plan he has developed that turns giving into a tremendous pleasure. He calls it The Generosity Factor—a way to give time, talent, treasure, and touch to those in need.
The advice The Broker receives and the relationship he develops with The Executive provide a pleasant surprise and a unique twist on what it means to truly succeed—whether in business, at home, or in life.
About the Author
Ken Blanchard is the coauthor of a number of best-selling books, including The One Minute Manager, which has sold more than 9 million copies. He is a much-sought-after consultant and speaker whose company trains Fortune 500 companies around the world on the principles of management.
S. Truett Cathy is the founder and chairman of Chick-Fil-A, a successful chain of fast-food restaurants in 34 states. He is also the founder of the WinShape Centre Scholarship Program.
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