Michael Durall, Creating Congregations of Generous People. Alban Institute, 1999.
Referenced in: Giving and Financial Stewardship
LifeandLeadership.com Summary
The contribution of this book is its emphasis on pledge drives, especially in offering several strategies for involving those who typically do not participate. Like other books on the subject, it approaches the issue from the angle of spiritual development, suggesting that people are not motivated to give simply to meet budget necessities. Giving and stewardship increase as people grow spiritually and deepen their experience of community.
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From the Publisher
Asking parishioners for money is very different from creating congregations of generous people. In this provocative book, stewardship consultant Michael Durall argues convincingly that annual pledge drives inadvertently perpetuate low-level and same-level giving in congregations. Written with the voice of experience, this book will help clergy and lay leaders initiate and sustain effective stewardship programs. Durall believes that asking for money eventually becomes routine, even tedious-but creating a congregation of generous people becomes ever more meaningful with passing time.
About the Author
Michael Durall is principal of the Common Wealth Consulting Group in Belmont, Massachusetts. He is also publisher of the quarterly newsletter Charitable Giving, on the subject of religious philanthropy. His consulting firm assists secular and religious organizations in establishing and sustaining effective stewardship programs.
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