Willis, Truth That Sticks

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Avery T. Willis and Mark Snowden, Truth That Sticks: How to Communicate the Velcro Truth in a Teflon World. Colorado Springs, CO: NavPress, 2010.

Referenced in: Approaches to Evangelism – Conversational/Relational

From the Publisher

Today in America, half of the people prefer not to learn by literate approaches. They simply won’t or don’t read much. Begin transforming the lives of this generation by using first-century methods. Jesus taught His disciples and the crowds through parables, and now you can take Jesus’ approach in discipling. The “TruthSticks” strategy is a revolutionary approach using the DNA of first-century disciple making that will:

  • Use Bible storying to effectively make first-century disciples at all levels 
  • Unite families by using fun methods to disciple children
  • Revitalize small groups with highly interactive Bible-storying methods
  • Develop a disciple-making church

Make truth stick like Velcro in a Teflon world by using Bible stories, dialogue, drama, and songs. Use all the methods of learning and teaching that Jesus did to make disciples!

About the Author

Avery T. Willis Jr. was a pastor in Texas and Oklahoma for ten years and served as a missionary to Indonesia for fourteen years. He holds a ThD in missiology and is the executive director of the International Orality Network. He currently lives in Bella Vista, Arkansas, where he continues work in missions as a speaker, trainer, and consultant.

Mark Snowden is a world-class Bible-storying trainer who’s worked with pioneers Jim Slack and J. O. Terry. He developed an oral Bible for use among a predominantly Muslim people group in central Asia and currently trains missionary and lay church planters in Bible storying.


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